TORONTO, ON – Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.
Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.
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Jeffrey Sachs, Special Advisor to the United Nations Secretary-General and Director of Columbia University’s Earth Institute, says: “Mobile communication is perhaps the single most transformative technology for rural African villages to improve access to health care and education, create new business opportunities and access to markets, and ultimately to help eradicate extreme poverty.
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Why do we need them in Africa? They are good for competition! The operators in Africa have no real competition in the market. The regulators must now welcome MVNOs. Presently many companies and regulatory bodies are strongly in favour of MVNOs.
For example, in 2003, the European Commission issued a recommendation to national telecom regulators (NRAs) to examine the competitiveness of the market for wholesale access and call origination on public mobile telephone networks. The study resulted in new legislation from NRAs in countries like Ireland and France that forces operators to open up their network to MVNOs.
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